Yak Milk Ice Cream: Exploring a Business Idea
Through a yak milk ice cream project, students examine supply chains, product decisions and marketing, and learn about the practical constraints of running a business.
Project focusSupply chains & entrepreneurship
Project progressFlavor development and trial promotion accompanied plans for wider distribution.
Project activities
Students followed the process from yak milk to ice cream and explored flavors, market positioning and promotion. They took part in a trial livestream and worked together on promotional plans, while considering the transport, cold-storage and sales-channel challenges of bringing a product from the plateau to customers.
Project guidance
Andy · Industry Practice Teacher
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